Global brands with a heritage
Brands with a heritage …. Quick! ….. your top ten:
1. The Queen (there goes my knighthood)
2. Coca-Cola
3. Rolls-Royce
4. Guinness
5. Cunard
6. Swire
7. Burberry
8. James Bond
9. Hollywood
10. Savile Row (stretching it a bit here)
Top tens are of course nonsense. But what surprised me was that after number 4 I actually had to think. Which tells me that I am either stupid or there are not a hell of a lot of brands with heritage out there that spring quickly to mind.