Posts tagged as: archive

AIA Archive ready for soft opening

Your Curator has been working with the AIA Group for the past year or so and the Archive Centre is coming together. It will have an environmentally controlled storage room (rolling shelves yet to be installed) with separate security …

… and a display area for showing off highlights of the collection.

The facility is due to open at Chinese New Year next year.

 

Heritage is not just about history. Essentially, it is about staying true to your values. The heritage of a brand needs to be cared for as much as the heritage of a nation; in some ways more so. But heritage is one of a company's greatest assets and Brand Heritage News intends to provide a forum for discussing these trends. We do not intend to analyse branding per se, nor are we particularly focused on heritage brands (i.e. those brands which use heritage as part of their USP) but rather the evidence of any company's (young or old) attempt to preserve and communicate its brand's heritage.