Monthly Archives: October 2011

Samsung’s success hard to copy

Samsung began as a small noodle business in 1938 and has since swelled to a network of 83 companies accounting for 13% of South Korea’s exports, becoming one of the countries most influential chaebols. Other companies, particularly those from China, are naturally keen to know the secrets of their success. However, the model will be hard to emulate; “for all its modern technology, Samsung’s story is an old one writ new – the well-run family firm, with a strong culture and a focus on the long term” (The Economist, 1st October 2011). In other words, its corporate heritage is what makes Samsung unique.


Heritage is not just about history. Essentially, it is about staying true to your values. The heritage of a brand needs to be cared for as much as the heritage of a nation; in some ways more so. But heritage is one of a company's greatest assets and Brand Heritage News intends to provide a forum for discussing these trends. We do not intend to analyse branding per se, nor are we particularly focused on heritage brands (i.e. those brands which use heritage as part of their USP) but rather the evidence of any company's (young or old) attempt to preserve and communicate its brand's heritage.